Blog

  • The Perfect Fishing Guide Website

    By Captain Mike on April 4, 2017

    As you may already know I created a marketing company in 2002 (SFC Design Group) that specializes solely in fishing guides. My mission was to give fishing guides elite marketing services they can depend on to book charters.  Truly the best in graphic design, the best in coding, and the best in web marketing. It took me over 10 … Continue reading The Perfect Fishing Guide Website

  • My Competitors Are Posting Fake Reviews!

    By Captain Mike on March 5, 2017

    If you’ve been following my fishing guide roadmap, you know how important it is to ask each and every customer to leave a review on sites like Google My Business, Trip Advisor and Yelp. Well, at least the customers that you know will leave positive reviews… But what is to stop a competitor from posting … Continue reading My Competitors Are Posting Fake Reviews!

  • Choosing A Vacation Destination, Not Fishing Destination

    By Captain Mike on February 1, 2017

    The most successful guides with whom I work share one thing in common: they each operate in a highly popular vacation destination (Miami, Orlando, Cape Cod, etc.). Tourists are flocking through the airports and waterways (via cruise ships) all year long. These are the customers that I want you to convert, as they will make running your guide business a pleasure.

    These customers are just looking to fill their days while enjoying time off from work. They don’t care who they fish with and likely have not done any research. In fact, upon going to your site, they may not even browse the services you offer. They just call, ask a few questions and book the trip! We’ll take it! Manna from the heavens! Even though these customers may not give you much advance notice, these are great opportunities for you to work the “overflow business” angle.

  • How To Get Your Captains License

    By Captain Mike on February 1, 2017

    All fishing guides who take out ‘paying customers’ must have a United States Coast Guard Captain’s License. There are a few exceptions that vary by state, however for the most part if you are taking out customers in exchange for money, you will need it.

    Getting your Captain’s License can be a fun process and learning experience. Even the most experienced fisherman or boater can learn a lot during the courses offered. I took the course offered by Sea School. The instruction and format was excellent and prepared me very well, to which I passed the exam on the first try. Sea School had a doctor on hand to do the physical and also recommended the students to the right CPR and First Aid facility. It was kind of like a one stop shop for everything you needed to get your captain’s license. The staff at Sea School also went over the application and all the necessary requirements before sending out to make sure we didn’t miss anything. I actually took mine to the Coast Guard in Miami to ensure it didn’t get lost in the mail. Afterall, it was a lot of work to ensure everything was filled out properly.

  • Split Family Charter Tip

    By Captain Mike on January 1, 2017

    There have been times when I’ve received a call from the father of a family or four or more who wants to book a charter for the entire family but is working from a limited budget. Scheduling a second boat and captain to handle the extra customers had been a challenge for my operation. Sometimes, the second boat simply isn’t feasible or it may not be worth the extra “sweet talking” to bring in that second captain.

    If you recall from our overflow business model there is money to be made here and is well worth the effort but certain families just won’t be able to afford to charter two boats. So, I could only accommodate three anglers at a time. What to do?

    The beauty of my Charter Fishing business model is that many of my clients are simply looking to experience something that they cannot experience at home – and catching a trophy species isn’t a top priority. However, providing a good time on the water for their children IS A PRIORITY for the mother and father.